1996 — 2026

From art
to everyday life.

From an art village on the internet to everyday aesthetics and AQ. Five moments in the life of an idea.

Dr.Change · Yi-Cheng Guo · EastChange

Ancient Tree, an original artwork by Dr.Change
Ancient Tree · The use of the useless

30 years of aesthetic exploration

“Aesthetic Intelligence is not a trend. It is a discipline cultivated over three decades.”
1996

The beginning

From art to the internet

Following his fifth solo exhibition in Taiwan, Dr.Change initiated Art on the Internet and established Cyber Art Village, exploring connections between art, everyday life and technology.

2007

An idea takes shape

Aesthetic Intelligence

In Aesthetic Wealth, Dr.Change introduced his concept of Aesthetic Intelligence, exploring how aesthetics can shape life, creativity and the economy. The book became a starting point for his later research and practice in everyday aesthetics.

2012

The philosophy

Beauty in life

Dr.Change received his Ph.D. in Philosophy (Aesthetics) from Peking University. His dissertation, Beauty in Life, developed the philosophical foundations of Aesthetic Intelligence through the lens of everyday experience.

2017

Putting it into practice

Cultural IP and education

At the Central Academy of Fine Arts, Dr.Change developed Cultural Creative Industry Management. As a graduate supervisor, he explored Cultural Creative Studies and founded Cultural IP Studio, connecting theory with creative practice.

2026

The ideas come together

Towards AQ

In the age of AI, Dr.Change brings these ideas together as AQ (Aesthetic Quotient). Eight aesthetic images connect everyday situations with ways of noticing, choosing and experiencing the world.

WHERE THIS LEADS

An idea returns
to everyday life.

AQ brings together eight images and original paintings, inviting you to notice your choices through everyday situations. A result can start a conversation. It does not decide your identity or rank your worth.

The AQ questionnaire is for self-reflection. It has not completed psychometric validation and is not a diagnostic tool or a measure of human worth. Read the method and limits